HI, I'M JOSH
HI, I'M JOSH
HI, I'M JOSH
I turn loose ideas into clear, memorable visual systems, almost always with music playing, chasing that moment when everything goes still except the ideas.
A lot of how I think about design comes from the fictional worlds I get lost in. I first really noticed it watching Marty Supreme — from his tennis ball packaging to the brand identity of Rockwell Ink. They were completely fictional, but somehow felt familiar, believable, and new at the same time. Since then, I’ve found myself experiencing it in everyday movies/tv everywhere: from the pet products in The Secret Life of Pets, the products used by Wile E. Coyote from ACME, and the Weyland-Yutani company in the Alien Franchise. It's this kind of design that quietly make an imaginary world feel real.
That sense of familiarity and discovery has shaped my own philosophy. I like design that sits somewhere between clarity and curiosity — clear enough to understand, but with enough personality, tension, or detail to make you look twice. The best work gives you something to understand, something to feel, and something to remember.
My process starts by understanding what I’m making, what it needs to communicate, and the world it needs to live in. I look at what already exists, study what works and why, and pay attention to the subtleties that make something feel considered. Then I iterate. A lot. I get fresh eyes on the work, refine what holds up, let go of what doesn’t, and repeat. I’m rarely completely satisfied with a final design, but I’ve learned that nothing will ever be perfect. If I can stand behind the decisions, support them with what I’ve learned, and know the work is doing what it needs to do, then it’s ready to exist in the world.
I'm a multidisciplinary graphic designer creating identities, campaigns, digital experiences, and visual systems for brands with something to say.
A lot of the way I see design comes from the music scene and editorial design, especially streetwear magazines. Music videos, performance visuals, event collateral, album art, and printed culture all taught me how design can create atmosphere, build identity, and make something feel bigger than a single graphic. As I got deeper into design, that way of seeing expanded. I started noticing it everywhere: book covers, film, television, and the small visual choices that shape how something feels.
I’m drawn to the space between clarity and intrigue. I believe design should communicate, but it should also make people look twice. The best work has layers. It gives you enough to understand, but leaves enough room to wonder.
Whether I’m building a brand identity, campaign system, website, or piece of collateral, my goal is to make the work feel sharp, complete, and built to last. I care about making things look good, but even more about making sure every choice has a reason behind it.
Outside of design, I find inspiration in film, television, and the psychology behind visual storytelling. I also spend a lot of time in the gym, where discipline and repetition keep me grounded. Both remind me that strong work comes from intention, consistency, and knowing when to push past what feels obvious.
I'm a multidisciplinary graphic designer creating identities, campaigns, digital experiences, and visual systems for brands with something to say.
A lot of the way I see design comes from the music scene and editorial design, especially streetwear magazines. Music videos, performance visuals, event collateral, album art, and printed culture all taught me how design can create atmosphere, build identity, and make something feel bigger than a single graphic. As I got deeper into design, that way of seeing expanded. I started noticing it everywhere: book covers, film, television, and the small visual choices that shape how something feels.
I’m drawn to the space between clarity and intrigue. I believe design should communicate, but it should also make people look twice. The best work has layers. It gives you enough to understand, but leaves enough room to wonder.
Whether I’m building a brand identity, campaign system, website, or piece of collateral, my goal is to make the work feel sharp, complete, and built to last. I care about making things look good, but even more about making sure every choice has a reason behind it.
Outside of design, I find inspiration in film, television, and the psychology behind visual storytelling. I also spend a lot of time in the gym, where discipline and repetition keep me grounded. Both remind me that strong work comes from intention, consistency, and knowing when to push past what feels obvious.
Hard Skills
Brand Identity
Typography & Layout
Visual Systems
Campaign & Marketing Design
Presentation Design
Hard Skills
Brand Identity
Typography & Layout
Visual Systems
Campaign & Marketing Design
Presentation Design
Specialties
Presentation Design
Brand Systems
Campaign Systems
Web & Digital Design
Template Systems
Art Direction
Music & Event Design
Specialties
Presentation Design
Brand Systems
Campaign Systems
Web & Digital Design
Template Systems
Art Direction
Music & Event Design
Specialties
Brand Identity
Campaign Systems
Web & Digital Design
Social Content Systems
Art Direction
Album Artwork
Event Collateral
Merch Design