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JOSH VICENCIO

GRAPHIC DESIGNER

I design identity-led, intentional visual systems that support creative direction and bring concepts to life with clarity and purpose.

Specializing in brand identity, visual systems, and creative support.

HOME

WORK

ABOUT

CONTACT

JOSH VICENCIO

GRAPHIC DESIGNER

I design identity-led, intentional visual systems that support creative direction and bring concepts to life with clarity and purpose.

Specializing in brand identity, visual systems, and creative support.

CODED VINTAGE

CODED is a vintage resale brand rooted in care, curation, and clarity. It reimagines how secondhand clothing is presented—bringing thoughtful packaging, storytelling, and personal touch to the vintage scene.

From the products to the process, CODED invites people to experience fashion in a way that feels elevated yet personal—without the pretentiousness or price inflation so often associated with the world of vintage resale.

ROLE

Creative Director & Designer

DELIVERABLES

A brand mark and icon system, product labeling (hangtags), collectible sticker sets, care cards, and a cohesive retail aesthetic spanning both physical and digital environments.

PROBLEM

I wanted to design an experience where value was reflected in both product and presentation—a brand that offers accessible price points without sacrificing intentionality and quality.

RESULTS

Over 75 pieces sold through curated drops since launch.

100% of items are pre-washed and steamed, reinforcing the brand’s care-first standard.

5-star average on buyer feedback (if applicable, e.g., through Depop, DMs, or resale platforms).

CODED has redefined the secondhand shopping experience for many—turning what’s usually transactional into something personal and elevated.

ROLE

Creative Director & Designer

DELIVERABLES

A brand mark and icon system, product labeling (hangtags), collectible sticker sets, care cards, and a cohesive retail aesthetic spanning both physical and digital environments.

PROBLEM

I wanted to design an experience where value was reflected in both product and presentation—a brand that offers accessible price points without sacrificing intentionality and quality.

RESULTS

Over 75 pieces sold through curated drops since launch.

100% of items are pre-washed and steamed, reinforcing the brand’s care-first standard.

5-star average on buyer feedback (if applicable, e.g., through Depop, DMs, or resale platforms).

CODED has redefined the secondhand shopping experience for many—turning what’s usually transactional into something personal and elevated.

Laptop showing Bloomy UI
Laptop showing Bloomy UI
Tablet showing Bloomy UI
Tablet showing Bloomy UI
Tablet showing Bloomy UI
Tablet showing Bloomy UI
Phone showing Bloomy UI
Phone showing Bloomy UI
Laptop showing Bloomy UI
Laptop showing Bloomy UI
Phone showing Bloomy UI
Phone showing Bloomy UI

THE RESULTS

What started as a response to a broken resale experience became a living brand with its own community and visual language. Customers have returned not just for the product, but for the packaging, the consistency, and the energy. CODED is now both a business and a mindset—one that promotes wearing what feels good, caring for what you own, and buying with intention.

Shop CODED Vintage on depop here