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JOSH VICENCIO

GRAPHIC DESIGNER

I design identity-led brands—logos, visual systems, and presentation decks—that support creative direction and bring concepts to life with clarity and purpose.

LATE CHECKOUT

MAY 2025 - Branding

During EDC Las Vegas 2025 weekend, I served as Lead Designer on the branding for Late Checkout—an afters event held at Spearmint Rhino. Under the direction of the Creative Director and in collaboration with a supporting designer, I developed a visual identity that positioned the event as a stylish, late-night destination that felt intentional—not just another post-festival stop.

PROBLEM

The challenge was to brand Late Checkout as a sophisticated and intentional afters experience—despite its unconventional venue: a gentlemen’s club. The goal was to create a visual identity that felt elevated, elegant, and nightlife-forward—positioning the event as a stylish late-night destination, rather than relying on typical venue associations.

LATE CHECKOUT

MAY 2025 - Branding

During EDC Las Vegas 2025 weekend, I served as Lead Designer on the branding for Late Checkout—an afters event held at Spearmint Rhino. Under the direction of the Creative Director and in collaboration with a supporting designer, I developed a visual identity that positioned the event as a stylish, late-night destination that felt intentional—not just another post-festival stop.

Tablet showing Bloomy UI
Tablet showing Bloomy UI
Tablet showing Bloomy UI
Laptop showing Bloomy UI
Devices showing Bloomy UI
Laptop showing Bloomy UI

THE RESULTS

The final visual system spanned over 10 digital assets and contributed to three consecutive sold-out nights during EDC weekend. The branding successfully elevated the perception of the venue, earning positive feedback from clients and sponsors for its intentional, high-end aesthetic.