LATE CHECKOUT
MAY 2025 - Branding
During EDC Las Vegas 2025 weekend, I served as Lead Designer on the branding for Late Checkout—an afters event held at Spearmint Rhino. Under the direction of the Creative Director and in collaboration with a supporting designer, I developed a visual identity that positioned the event as a stylish, late-night destination that felt intentional—not just another post-festival stop.
PROBLEM
The challenge was to brand Late Checkout as a sophisticated and intentional afters experience—despite its unconventional venue: a gentlemen’s club. The goal was to create a visual identity that felt elevated, elegant, and nightlife-forward—positioning the event as a stylish late-night destination, rather than relying on typical venue associations.
LATE CHECKOUT
MAY 2025 - Branding
During EDC Las Vegas 2025 weekend, I served as Lead Designer on the branding for Late Checkout—an afters event held at Spearmint Rhino. Under the direction of the Creative Director and in collaboration with a supporting designer, I developed a visual identity that positioned the event as a stylish, late-night destination that felt intentional—not just another post-festival stop.
PROBLEM
The challenge was to brand Late Checkout as a sophisticated and intentional afters experience—despite its unconventional venue: a gentlemen’s club. The goal was to create a visual identity that felt elevated, elegant, and nightlife-forward—positioning the event as a stylish late-night destination, rather than relying on typical venue associations.
LATE CHECKOUT
MAY 2025 - Branding
During EDC Las Vegas 2025 weekend, I served as Lead Designer on the branding for Late Checkout—an afters event held at Spearmint Rhino. Under the direction of the Creative Director and in collaboration with a supporting designer, I developed a visual identity that positioned the event as a stylish, late-night destination that felt intentional—not just another post-festival stop.
THE RESULTS
The final visual system spanned over 10 digital assets and contributed to three consecutive sold-out nights during EDC weekend. The branding successfully elevated the perception of the venue, earning positive feedback from clients and sponsors for its intentional, high-end aesthetic.
