PROBLEM
The core challenge was capturing Toe Jam Backlot’s eclectic, high-energy atmosphere in a visual system that felt both expressive and digestible. The design needed to reflect Wynwood’s layered, graffiti-covered streets while remaining clear enough to communicate essential event info across multiple formats and platforms.
THE RESULTS
The design direction was a success. All five events sold out, regardless of the headliner, and the branded visuals were widely shared online, contributing to the hype. The client was thrilled with how the designs elevated the production and captured the pulse of the Miami underground scene.
