MIAMI MUSIC WEEK 2025

Miami Music Week 2025 was a five-day event series hosted at Toe Jam Backlot in Wynwood, Miami and co-produced by DISKONECT, Third Eye Hospitality, and Casa Alta. The lineup featured major artists including John Summit, Chris Lake, Gorgon City, and more. I was brought on to develop a complete campaign identity system—building a visual language that captured the raw, eclectic energy of the venue while nodding to Wynwood’s iconic, graffiti-covered streets.

ROLE

Lead Designer

DELIVERABLES

A full campaign identity system, platform-native marketing assets, venue-scale environmental graphics, branded access credentials, and limited-run merchandise—applied across five consecutive sold-out events co-produced by four event partners.

PROBLEM

The core challenge was capturing Toe Jam Backlot’s eclectic, high-energy atmosphere in a visual system that felt both expressive and digestible. The design needed to reflect Wynwood’s layered, graffiti-covered streets while remaining clear enough to communicate essential event info across multiple formats and platforms.

RESULTS

5 consecutive sold-out shows across all five days of the event (March 26–30, 2025).

15+ design assets created, including flyers, wristbands, signage, and merch.

4 production partners activated under a single unified visual identity.

Thousands of impressions through reposts, recap videos, and on-site photography.