MIAMI MUSIC WEEK

MIAMI MUSIC WEEK

project type

campaign identity

year

2026

role

lead visual designer

project overview

project overview

For Miami Music Week 2026, I led the visual design for Phase 3 Presents’ event campaign, building a flexible system across promotional, physical, and guest-facing touchpoints. The direction was built around bringing a distinct Miami energy into the campaign through color, layered typography, and a downtown map-based graphic language. The result was a polished, high-energy system that felt connected to the city without relying on obvious Miami clichés.

campaign system

The primary campaign assets introduced the full week of programming while giving key headliners their own promotional moments. The system needed to hold a lot of event information without losing the energy, hierarchy, or visual impact expected from a major Miami Music Week lineup.

visual direction

The visual language pulled from Miami’s city culture through color, movement, and atmosphere rather than literal tropical references. A downtown map-based graphic treatment added a sense of direction and arrival, giving the campaign a more futuristic, nightlife-driven edge.

event touchpoints

A selected look at how the campaign system extended into physical event materials, including wristbands and credentials for staff, artists, and guests. Each touchpoint needed to feel connected to the larger visual language while staying functional, scannable, and easy to differentiate across event days and access levels.

partnership materials

The campaign language was adapted into sponsorship materials, balancing the energy of the event with a more polished presentation format for brand partners. The deck needed to feel visually connected to the campaign while still supporting clear storytelling, audience insights, and partnership value.

the live event

The final campaign lived across both digital promotion and the on-site experience, supporting a week of programming during one of the busiest moments in electronic music. Event photography helped capture the scale, atmosphere, and real-world energy the system was built to support.

visual direction

The visual language pulled from Miami’s city culture through color, movement, and atmosphere rather than literal tropical references. A downtown map-based graphic treatment added a sense of direction and arrival, giving the campaign a more futuristic, nightlife-driven edge.

campaign system

The primary campaign assets introduced the full week of programming while giving key headliners their own promotional moments. The system needed to hold a lot of event information without losing the energy, hierarchy, or visual impact expected from a major Miami Music Week lineup.

the live event

The final campaign lived across both digital promotion and the on-site experience, supporting a week of programming during one of the busiest moments in electronic music. Event photography helped capture the scale, atmosphere, and real-world energy the system was built to support.

event touchpoints

The system extended into physical event materials, including wristbands and credentials for staff, artists, and guests. Each piece needed to feel connected to the campaign while still being functional, scannable, and easy to differentiate across event days and access levels.

A selected look at how the campaign system extended into physical event materials, including wristbands and credentials for staff, artists, and guests. Each touchpoint needed to feel connected to the larger visual language while staying functional, scannable, and easy to differentiate across event days and access levels.

partnership materials

The campaign language was adapted into sponsorship materials, balancing the energy of the event with a more polished presentation format for brand partners. The deck needed to feel visually connected to the campaign while still supporting clear storytelling, audience insights, and partnership value.

MORE

MORE

White branded cap with turquoise logo placed on fresh lemons in a red bowl

MIDWEAR

Website Design & Campaign Direction

Stack of modern books and magazine with minimalist cover design on leather chair

PINiT

Product Design

Pastel ice cream packaging design with retro typography on pink background

TRACKSTR

Brand Identity

© 1998

file678.studios@gmail.com

© 1998

file678.studios@gmail.com

© 1998

file678.studios@gmail.com