TRACKSTR

project type

Brand Identity

year

2024

role

Lead Designer

project overview

Trackstr is a client-commissioned concept identity for a music-tech platform designed to help DJs, producers, and artists understand where their music is being played and shared. Built around the idea of visibility after release, the identity explores how sound travels beyond the studio.

campaign system

visual direction

event touchpoints

partnership materials

the live event

visual direction

campaign system

The primary campaign assets introduced the full week of programming while giving key headliners their own promotional moments. The system needed to hold a lot of event information without losing the energy, hierarchy, or visual impact expected from a major Miami Music Week lineup.

the live event

The final campaign lived across both digital promotion and the on-site experience, supporting a week of programming during one of the busiest moments in electronic music. Event photography helped capture the scale, atmosphere, and real-world energy the system was built to support.

event touchpoints

The system extended into physical event materials, including wristbands and credentials for staff, artists, and guests. Each piece needed to feel connected to the campaign while still being functional, scannable, and easy to differentiate across event days and access levels.

partnership materials

The campaign language was adapted into sponsorship materials, balancing the energy of the event with a more polished presentation format for brand partners. The deck needed to feel visually connected to the campaign while still supporting clear storytelling, audience insights, and partnership value.

MIDWEAR

Website Design & Campaign Direction

MIAMI MUSIC WEEK

campaign identity

Stack of modern books and magazine with minimalist cover design on leather chair

PINiT

Product Design

TRACKSTR

TRACKSTR

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