PINiT
PINiT
PINiT is a local discovery app concept designed to help users save, revisit, and explore places around them. Built for people adjusting to a new city or town, the app uses personalized recommendations, reviews, challenges, and rewards to make local exploration feel more approachable.
PINiT is a local discovery app concept designed to help users save, revisit, and explore places around them. Built for people adjusting to a new city or town, the app uses personalized recommendations, reviews, challenges, and rewards to make local exploration feel more approachable.
Project Type
Product Design
Product Design
Year
2024
2024
Role
UX/UI Designer
UX/UI Designer
partnership materials
The prototype shows how PINiT moves from a static interface into a functional product experience, connecting onboarding, personalized discovery, rewards, and saved activity into one flow.
campaign system
Bright color, rounded typography, and custom in-app icons helped create a playful interface language around discovery, saved places, rewards, and local exploration.
visual direction
The concept responds to the feeling of being unfamiliar with a new city or town. PINiT gives users a more personalized way to discover places that align with their interests, build confidence in their surroundings, and create reasons to explore without waiting on others.
event touchpoints
The iPhone prototype moves users from onboarding into a personalized discovery dashboard. From there, users can explore pinned locations in more detail, track PiNNINGS and rewards, and manage favorite places, past PiNS, and reviews through their profile.
the live event
The Apple Watch prototype brings PINiT into the moments users are already moving through. Nearby PiN notifications, a simplified home screen, and quick challenge access make the experience feel immediate, glanceable, and easy to act on in real time.
the problem
the problem
The concept responds to the feeling of being unfamiliar with a new city or town. PINiT gives users a more personalized way to discover places that align with their interests, build confidence in their surroundings, and create reasons to explore without waiting on others.
The concept responds to the feeling of being unfamiliar with a new city or town. PINiT gives users a more personalized way to discover places that align with their interests, build confidence in their surroundings, and create reasons to explore without waiting on others.
visual system
visual system
Bright color, rounded typography, and custom in-app icons helped create a playful interface language around discovery, saved places, rewards, and local exploration.
Bright color, rounded typography, and custom in-app icons helped create a playful interface language around discovery, saved places, rewards, and local exploration.
app experience
app experience
The iPhone prototype moves users from onboarding into a personalized discovery dashboard. From there, users can explore pinned locations in more detail, track PiNNINGS and rewards, and manage favorite places, past PiNS, and reviews through their profile.
The iPhone prototype moves users from onboarding into a personalized discovery dashboard. From there, users can explore pinned locations in more detail, track PiNNINGS and rewards, and manage favorite places, past PiNS, and reviews through their profile.
iphone experience
iphone experience
The prototype shows how PINiT moves from a static interface into a functional product experience, connecting onboarding, personalized discovery, rewards, and saved activity into one flow.
The prototype shows how PINiT moves from a static interface into a functional product experience, connecting onboarding, personalized discovery, rewards, and saved activity into one flow.
apple watch experience
apple watch experience
The Apple Watch prototype brings PINiT into the moments users are already moving through. Nearby PiN notifications, a simplified home screen, and quick challenge access make the experience feel immediate, glanceable, and easy to act on in real time.
The Apple Watch prototype brings PINiT into the moments users are already moving through. Nearby PiN notifications, a simplified home screen, and quick challenge access make the experience feel immediate, glanceable, and easy to act on in real time.
curiosity to confidence
curiosity to confidence
PINiT turns unfamiliar surroundings into places worth exploring. Through playful interaction, personalized discovery, and reward-based engagement, the concept helps users move through their city with more curiosity and confidence.
PINiT turns unfamiliar surroundings into places worth exploring. Through playful interaction, personalized discovery, and reward-based engagement, the concept helps users move through their city with more curiosity and confidence.
visual direction
The concept responds to the feeling of being unfamiliar with a new city or town. PINiT gives users a more personalized way to discover places that align with their interests, build confidence in their surroundings, and create reasons to explore without waiting on others.
The concept responds to the feeling of being unfamiliar with a new city or town. PINiT gives users a more personalized way to discover places that align with their interests, build confidence in their surroundings, and create reasons to explore without waiting on others.
campaign system
The primary campaign assets introduced the full week of programming while giving key headliners their own promotional moments. The system needed to hold a lot of event information without losing the energy, hierarchy, or visual impact expected from a major Miami Music Week lineup.
Bright color, rounded typography, and custom in-app icons helped create a playful interface language around discovery, saved places, rewards, and local exploration.
the live event
The final campaign lived across both digital promotion and the on-site experience, supporting a week of programming during one of the busiest moments in electronic music. Event photography helped capture the scale, atmosphere, and real-world energy the system was built to support.
The Apple Watch prototype brings PINiT into the moments users are already moving through. Nearby PiN notifications, a simplified home screen, and quick challenge access make the experience feel immediate, glanceable, and easy to act on in real time.
event touchpoints
The system extended into physical event materials, including wristbands and credentials for staff, artists, and guests. Each piece needed to feel connected to the campaign while still being functional, scannable, and easy to differentiate across event days and access levels.
The iPhone prototype moves users from onboarding into a personalized discovery dashboard. From there, users can explore pinned locations in more detail, track PiNNINGS and rewards, and manage favorite places, past PiNS, and reviews through their profile.
partnership materials
The campaign language was adapted into sponsorship materials, balancing the energy of the event with a more polished presentation format for brand partners. The deck needed to feel visually connected to the campaign while still supporting clear storytelling, audience insights, and partnership value.
The prototype shows how PINiT moves from a static interface into a functional product experience, connecting onboarding, personalized discovery, rewards, and saved activity into one flow.
