TRACKSTR
TRACKSTR
project type
brand identity
brand identity
year
2024
2024
role
Lead Designer
Lead Designer
project overview
project overview
Trackstr is a client-commissioned concept identity for a music-tech platform designed to help DJs, producers, and artists understand where their music is being played and shared. Built around the idea of visibility after release, the identity explores how sound travels beyond the studio.
Trackstr is a client-commissioned concept identity for a music-tech platform designed to help DJs, producers, and artists understand where their music is being played and shared. Built around the idea of visibility after release, the identity explores how sound travels beyond the studio.
role
role
Social Media Design / Content Strategy / Filming / Editing / Copywriting
Lead Designer
platforms
Instagram / TikTok / Facebook
partnership materials
campaign system
visual direction
event touchpoints
the live event
visual system
visual system
app experience
app experience
iphone experience
iphone experience
apple watch experience
apple watch experience
curiosity to confidence
curiosity to confidence
visual direction
campaign system
The primary campaign assets introduced the full week of programming while giving key headliners their own promotional moments. The system needed to hold a lot of event information without losing the energy, hierarchy, or visual impact expected from a major Miami Music Week lineup.
the live event
The final campaign lived across both digital promotion and the on-site experience, supporting a week of programming during one of the busiest moments in electronic music. Event photography helped capture the scale, atmosphere, and real-world energy the system was built to support.
event touchpoints
The system extended into physical event materials, including wristbands and credentials for staff, artists, and guests. Each piece needed to feel connected to the campaign while still being functional, scannable, and easy to differentiate across event days and access levels.
partnership materials
The campaign language was adapted into sponsorship materials, balancing the energy of the event with a more polished presentation format for brand partners. The deck needed to feel visually connected to the campaign while still supporting clear storytelling, audience insights, and partnership value.
